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Just a few miles outside Vienna lies the cradle of Austria’s long tradition in viticulture – Klosterneuburg, one of the oldest and largest wine estates.

Today, we serve you with wines born in a 900 years old tradition...

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Top 10

Top 10 most wanted vines:
1. ŽILAVKA 0.75, VUKOJE DOO, BIH
2. VRANAC 0.75, VUKOJE DOO, BIH
3. GRAŠEVINA VRHUNSKA 0.75, KUTJEVO, Hrvatska
4. GRAŠEVINA 0.75, RUBIN, Srbija
Look at the whole list

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Discounts

Currenty there are no ongoing discounts.
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About Us

Frutela d.o.o is a company formed in 1997 in the complete ownership of Nenad Malešević, founder and executive of the company. The companies headquarters are in Branka Popovića 41 b where the departments of managment, wholesale and retail store are located.The retail part also serves as a show –room for visitors and buyers.

The company employs 75 workers and has over 25 different delivery vehicles which work around the clock on the entire area of Bosnia and Herzegovina.

The main line of bussiness of the company is import and distribution of the wines, wine accessories, spirits, non –alcoholic beverages as well as many other products for which there is demand in the market, for retail consumers and for the purpose of wholesale and HoReCa distribution also .

Frutela has a wide portfolio of well-known and worldwide established brands . We have exclusive contracts for representation and distribution in Bosnia and Herzegovina with the following companies:

William Grants&Sons, Ahac doo, Jose Cuervo tequila, Sombrero Negro tequila, Monin, Toschi, Vranken Pommery, Henkell & Soehnlein, Gruppo Italiano Vini, Maschiarelli, Frescobaldi, Torres, Vina Extremena, Sogevinus group, Boisset, Jean Jean, Fresita, Stift Klosterneuburg, Rubin, Kutjevo, Badel 1862, Podrum Vukoje, Podrum Aleksandrović, Vinarija Kovačević, Podrum Radovanović, Vinarija Minić, Flores (Žuta osa), Global R.B. (Stara Sokolova rakija), Vina Zdjelarević, De Grassi, Steyer vina, Vinarija Jakončić, Ezimit vino, Spiegelau, Pulltex, VacuVin, Cantina Arredo, Isac Packaging, Karl Knauer, Lotus Bakeries, Guylian.

Also, we have subdistributing contracts for the wide region of Banja Luka for the following products: Bavaria beer, Orangina, Lavazza coffee and the complete offer of the company Pernod Ricard.

 

OUR STRATEGY

Sales strategy is divided into three segments :

1. WHOLESALE

Constant suppliement of big trading chains and local markets

2. HoReCa

(Hotel, Restaurant, Caffe bar)
Besides suppliement, we also have an excelent cooperation with many prestigious restaurants and hotels, on the teritory of BiH where we continously take part in training and educating of the personnel

3.RETAIL

It is done through six retail objects in ownership of the company of which four of them are in Banja Luka, one in Prnjavor and one in Laktaši . Within FRUTELA we have developed a special segment of „Exclusive Gift Shops“ which are operating under the name of WONDERLAND. So far we have established 2 such shops, one in Banja Luka and one in Belgrade.